Staying Cool, the boutique apartment hotel operator, will today launch phase one of its own ‘digital concierge’, which guests will be able to download before their visit, for a range of guides, video information and recommendations to enhance their stay.
The information on the app is all written by the Staying Cool Guest Relations team for an authentic local experience and quality service.
The app has been created using the self-build app platform, Criton, which also gives Staying Cool the ability to update information easily, add additional functions including online check-in and an events database. Relying less on paper-based guest-books also supports Staying Cool’s Green Policy.
Staying Cool was set up to provide the best of both boutique hotels and serviced apartments in 2005 and has always seen technology as a means to stand out. It believes that putting information on the guests’ own device as opposed to one provided by the hotel is crucial.
Staying Cool at the Rotunda’s general manager, Gavin Burns, said:
“We have always been ahead of the curve as far as technology is concerned and what is increasingly clear is that guests want the convenience of using their own devices – laptop, tablet, or phone. For that reason we provide the best quality broadband and iPhone docks. It is also the reason why we have been looking at other technology ideas to enhance the guest experience – and the Criton app builder is perfect for that.”
Staying Cool’s managing director, Tracey Stephenson, added:
“We especially like the fact that the app is editorially rather than advertising driven. Every recommendation is there because we like the place ourselves rather than because we will make money from it – unlike so many concierge-style products on the market at the moment.
“The new app is free to download, includes information around what you need to do before you arrive, maps, video instructions for appliances and my own recommendations for local restaurants and places to visit. With business and leisure traveller in mind, it is a real time-saver and it is convenient.”
Criton is the UK’s first self-build app service for the hospitality industry and uses a simple drag and drop functionality for operators to create their own bespoke, branded mobile app. It offers the means to create a digital guest book, alongside online booking and check-in services, in-app messaging and location based notifications. Easy to use and update, it puts the operators in control of the content.
“Criton has been created by people in our industry for our industry and I trust their expertise. I also see its potential and will continue to work with Criton to integrate new functionality and constantly push our levels of service and guest experience ever higher.”
Phase two will see mobile check-in and room access, among other new developments, in quarter four this year.
Julie Grieve, Founder and CEO of Criton, said:
“Staying Cool have lived up to their name and using Criton, have built a very cool, fully customised app for their guests to download. It has been great working with Gavin and Tracey because their attention to detail flows into their guest experience and I think the app will be an innovative addition for their guests.”