The division’s offering complements the media, crisis management and public relations services currently being offered by the company, which boasts clients including The Prince’s Trust, Carlton Bingo, Diageo and Pagan Osborne. It aims to differentiate itself from competitors by offering ‘advocacy’, not ‘lobbying’, empowering the client to be the face and voice of the message when dealing with issues and developing stakeholder contact programmes to support this.
The division has been set up by public affairs veterans, Jacqui Low and Alex Orr. Jacqui, currently MD of Indigo, was formerly a Special Adviser to Michael Forsyth in the last Conservative Government and Alex has been involved in running a number of highly successful public affairs campaigns, including the introduction of the Scottish smoking ban and London Olympic 2012 bid.
Commenting on the launch, Jacqui said:
“While we already provide discreet public affairs services to our clients, we felt that it was time to raise awareness of this to a wider audience. The forthcoming Scottish Elections provide an ideal opportunity to launch this exciting venture.
“What clearly marks us out from our competitors, and underpins our public affairs offering, is that we offer ‘advocacy’, not ‘lobbying’, empowering the client to be the face and voice of the message. By using our extensive in-house experience, we are able to provide the practical help and advice to tailor the right message to political, community and policy-influencing audiences, ensuring objectives are met and reputations managed effectively”.
In the run up to the Scottish Parliamentary elections, the division will be running its first workshop on the 28th March to provide a better understanding of the key activities, structure and functions of the Parliament, highlight the key ‘movers’ and ‘shakers’ and look ahead to the elections and related party policy. A free parliamentary monitoring service will also be offered as a trial to allow interested parties the chance to see what they can expect from this Indigo service.
1st March 2007