Blair Castle, located in the heart of Perthshire, has retained its five-star status as one of Scotland’s top visitor attractions under the revised VisitScotland grading scheme. In addition, the historic venue has been shortlisted in The Herald Scottish Culture Awards for Outstanding Attraction.
The updated VisitScotland quality assurance scheme places more focus on visitors’ needs and expectations. In addition it highlights businesses which take an innovative approach to customer care. Scotland’s national tourism body praised Blair Castle for its exceptional customer service and high-quality facilities.
As The Herald Scottish Culture Awards enter its fourth year, Blair Castle is among those recognised for its achievements in the tourism industry. The historic site gives tourists and locals alike the opportunity to see Scottish history through the lives of the Atholl family and its collection of artefacts. In addition, it runs seasonal exhibitions which have an educational slant and have previously included Queen Victoria’s relationship with the estate. This year the castle is celebrating Duchess Kitty, Scotland’s first woman in politics who became an MP in 1923.
Situated in the heart of Atholl Estates, the iconic castle and gardens is a must visit part of Highland Perthshire and this recent success comes hot on the heels of coming runner up in the Attraction of the Year and Caravan Park of the Year categories at the Scottish Hospitality Awards in April.
Julia Sim, Head of Sales and Marketing at Blair Castle and Gardens, said:
“To retain our five-star rating is truly outstanding and we are incredibly proud of the team’s hard work and dedication in achieving the accreditation. Providing visitors with the best experience when they visit is a top priority for our team and it underpins everything we do.
“We are delighted to also be shortlisted for Outstanding Attraction in The Herald Scottish Culture Awards. We have received positive feedback on this year’s seasonal exhibition on Duchess Kitty and the castle has a lot to offer visitors. We look forward to continuing to providing a warm and friendly welcome to many more guests through our doors.”