Indigo Online

Indigo Online: The Price of Convenience

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For the first time since Instagram was launched in 2010, users have a native way of scheduling pictures and videos in advance thanks to an update to the Facebook Creator…

Indigo Online: Making the most of mobile

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The differences between PC and mobile social media platforms may be subtle at times, but with 80% of the time spent on social media being done on mobile devices, it’s…

Indigo Online: Digital Gold – Your Personal Data

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I saw a quote the other day about free apps that’s stuck with me: “if you’re not paying for it, then you are the product”. The implication is that in…

Indigo Online: Keeping the conversation on track

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Conversations are almost the holy grail of social media engagement. There’s an unwritten rule online that suggests the more users have to do, the less likely they are to do…

Indigo Online: Getting the right influencer

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‘Influencer’ is one of the hottest buzz words in social media at the moment, but who exactly are influencers and what can they do for your organisation? Very simply, influencers…

Indigo Online: Check, Check and Check Again!

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We’ve said it time and time before: videos and livestreams can be a great way of getting attention on social media. Just as long as it’s the right kind of…

Indigo Online: Getting the audience involved with Live

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It’s a truth universally acknowledged that visuals like photos and video are by far the best tools for acquiring and engaging audiences on social media. From suppliers to customers to…

Indigo Online: Looking Ahead

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The bigger they come, the harder they fall – so the expression goes. Okay, so it’s unlikely that any of our favourite social media sites are going to fall out…

Indigo Online: What to do when it goes wrong on social media

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At some point it’s inevitable – somebody is going to pick an issue with your organisation on social media. It may be a problem with a product or service or…

Indigo Online: Facebook’s New Tools

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Facebook’s annual developer conference “F8” came and went last week, leaving a plethora of announcements in its wake. Facebook, Instagram and WhatsApp have all received attention, with a range of…

Indigo Online: Ready, set, go: The Relentless Pace of Social Media

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Just last week, Indigo Online covered proposals to shake up the way ‘likes’ and ‘nudge notifications’ work, with the aim of reducing the pressure users face when browsing social media…

Indigo Online: Are the ‘like’ button’s days numbered?

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What’s not to ‘like’ about online regulation? That’s the question that social media providers grappling with amid a flurry of regulatory proposals in recent weeks, with the most recent, a…

Indigo Online: Regulation Day

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Should social media be regulated? It’s a question that’s come up time and time again, amid controversy after controversy for Facebook and other providers. Now the UK Government has delivered…

Indigo Online: The Copyright Heavyweight is Landing

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With headlines in the UK dominated by Brexit, the European Union’s Directive on Copyright in the Digital Single Market might have passed a few people by. First surfacing in 2018,…

Indigo Online: Instagram Checkout and Influencers

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The era of social media influencers as a PR resource for organisations to harness has been with us for a while. They give fascinated audiences exposure to places, products and…

Indigo Online: When giants fall…for 24 hours at least

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Information, sales, advertising, customer support and more: social media is a powerful tool, and it’s integral to the success of organisations around the world. So what happens when it all…

Indigo Online: Major Changes Coming for Facebook

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Major changes are afoot for Facebook, as founder Mark Zuckerberg released a statement last week outlining his future vision for the platform. Rocked by major scandals in recent years, Facebook…

Indigo Online: Strength to Strength for Workplace Productivity Services

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Indigo is a company focused on producing the best for our clients in the world of external communications, so it’s interesting that a widely used social media provider is venturing…

Indigo Online: The apology button

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We’ve all done it: you’ve got your story, your picture and your link, you marry them all together and hit the post button, but lo and behold there’s a mistake….