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Communication is a challenging issue. Too much communication at the wrong time and the intended recipients switch off. Yet too little when it is needed has a much deeper effect…
Susanna Freedman from Brand Insiders gives her insights into brands for our #IndigoConnected campaign. #IndigoConnected is our latest campaign to highlight what a good communications company can do to benefit…
Indigo’s Managing Director, Elaine McKean talks about brands, communications and reputation for #IndigoConnected. #IndigoConnected is our latest campaign to highlight what a good communications company can do to benefit your…
Back in early 2016, during a hustings event Indigo organised to push for improved children’s hospice care funding, we knew we had the speakers hooked when one opened with, “Usually…
The concept of 24 hours news has been with us for a time and its implications for building, managing and protecting reputations is immense. How long do you have to…
Long before social media, Winston Churchill once said that “a lie can be spread halfway around the world before the truth has had a chance to get its pants on”….
Social media can be a powerful tool in getting the key messages of your organisation out to existing and prospective customers. For Indigo Connected, we’ve created some infographics to highlight…
Indigo works closely with WordPress web designers Design33. Ross Steedman and Jason Murray are enthusiastic podcasters and we asked them to create a series of tracks for Indigo Connected, to…
Ping. A notification ticks in. Ping. And then another. Today, we are always connected, wherever we go. The internet and technologies that link us to it make it possible to…
Case Study: The Benefits of a Positive Social Media Campaign Objectives Best Bar None (BBN) Scotland provides the licensed trade with training and resources to help keep the night…
With over 30,000 posts being made every second of the day on social media sites around the world, the eternal question for organisations is how to get your handful of…
Social media in less than 280 characters? We interviewed Megan Hughes of Accenture for the answers. You first started working with social media almost ten years ago. What did the…
Indigo’s focus is distinctly on reputation and how to build, manage and protect that reputation. We do this using a combination of PR and public affairs expertise and in our…
