Mindset Revolution

By November 5, 2010Uncategorized

Young professionals entering the media and communication workforce today encounter an entirely different world to that of ten years ago.  Fax machines are no longer the fastest way of communicating. Cell phones are now smartphones and there is an entirely new set of rules, tools and cultural references that would have been unthinkable only 5 years ago. These include the new perceived wisdoms that:

social media has always been a major communication tool 

twitter has always been the quickest way to get your message across

newspapers have always been poor selling

Sachsgate, social evangelist and twitterati  are all part of everyday vocab

bad or inappropriate texting, rather than a bad quote or photo, is the fastest way to ruin a reputation

Piers Morgan has always been on American television

Graham Norton has always been primetime appropriate

headlines are gone in a second but archived forever online

“following” someone for a story isn’t creepy

You don’t have to change out of your pyjamas to network

everything is always global.

It’s clear from the small list above that the world we work in has changed and will continue to do so.  But isn’t that exciting!? We are living and working in the middle of a cultural and communication revolution, a time where old technology is working with and transferring to new technology. A time where our behaviour as consumers and professionals will noticeably – and quickly – shape future trends and technology.  

The next ten years will provide another revolution in our mindset as we potentially say farewell to  newspapers, snail mail, land lines, fax machines, books, myspace, non-smart (dumb?) mobile phones, VCRs and CDs/DVDs. Even email isn’t safe as it’s becoming  too slow.  

It’s hard to imagine that communication could become any more immediate, constant or mobile but the iPad has brought its own set of rules and possibilities. Foursquare has proven that it’s no longer enough to communicate what you are thinking, we now need to know where exactly you are thinking it.  

By 2020, our expectations around communication and media will have transformed and we will again be shocked at how much has changed in the decade past. Maybe by then I will be referencing blogs as an example of media communication we no longer use…

Delyse is the webmaster, researcher and general support provider at Indigo.  She makes a mean cup of tea too.