Good and bad PR examples for the week 24 Jan 2011

By January 28, 2011Uncategorized

Here are this weeks Good and bad PR examples, courtesy of Natalie and Suzanne.

Good PR – Royal flush

It’s been a good week for Brits across the pond in Hollywood as movie blockbuster The King’s Speech is up for an astonishing 12 Oscars; including best film, best actor, best supporting actor and actress and best film to name a few. 

In a story which tells how the sovereign, George 1V played by Colin Firth, battles to overcome his stammer, the film has already enjoyed Golden Globe success earlier this month scooping up best actor and best film accolades.

But it’s winning one of those money-can’t-buy little gold statues which is the pinnacle of any actor’s career or film’s success. 

Who would have thought that since he burst onto our screens as the wealthy Mr Darcy in the TV adaptation of Jane Austen’s Pride and Prejudice 16 years ago, Colin Firth could potentially be the first Brit  to win an Oscar since ‘Hannibal the Cannibal’ Sir Anthony Hopkins in 1991 for the Silence of the Lambs? No pressure then! 

In the meantime, we’ll need to just sit tight until 27th of February and hope that when the cast and crew are back home in Blighty, these prestigious honours will proudly adorn the mantelpieces in 12 homes.

 

Bad PR- Andy Gray sacking

The undoubted ‘PR disaster of the week’ title has to go to Sky Sports presenter Andy Gray who was sacked from his £1.7m-a-year job as a football commentator on Sky Sports following sexist remarks about a female referee and the leaking of a video of him making inappropriate comments to a female colleague.

Andy was seen as the king of football voiceovers but an ‘off-air’ conversation with fellow pundit Richard Keys, who has since resigned, saw an end to his illustrious career. He has been vilified in the press and betrayed by Sky who are suspected to have leaked both items of footage. He has been attacked by the likes of West Ham Utd chairman and TV personality Karren Brady, with expert analysis on what he thought at the time was personal banter with a friend being sought from academics, feminists and equal-rights campaigners with the story continuing to run and run.

Is there a comeback for Andy Gray? Not if News International, the owners of Sky and News of the World, who he is currently suing for phone hacking claims, have anything to do with it.