Freefalling into the world record books

By October 15, 2012Uncategorized

Felix Baumgartner created a supersonic boon last night by setting new world records and making social media history.

Not only did the Austrian break all previous records for the highest ever skydive and the highest manned balloon flight to become the first person to break the speed of sound in a freefall, but his 128,100 feet skyfall drew the largest ever live YouTube audience – nearly eight million viewers.

As the world watched the once-in-a-blue-moon moment via internet streams wide eyed and open mouthed, the daredevil was also racking up some impressive social media stats.

On facebook, a photo of Baumgartner on his knees, immediately after landing by parachute in the New Mexico desert, was shared 29,000 times, generating 216,000 likes and more than 10,000 comments within 40 minutes of being posted by sponsors Red Bull.By mid-afternoon today, his Facebook page had over 1million likes.

Half the worldwide trending topics on Twitter had something to do with the jump — pushing past tweets about Justin Bieber and seven NFL football games being played at the same time. Celebrities, athletes, actors and high-profile corporate executives all shared their anticipation, excitement and awe during the two and a half hour feat.

In a world, and now it seems universe, where social media is very much part and parcel of everyday life, starry-eyed Felix Baumgartner’s 24-mile skydive from the stratosphere on Sunday was an out of this world boon for social networks thanks to millions sharing the incredible moment from the beach, bed, work or sofa.



Natalie Davidson