One good message this Christmas has to be that the sale of ethical goods and services is on the rise. According to the latest Ethical Consumerism Report from the Co-operative sales of everything from food & drink to transport and funerals increased by almost 9 per cent last year to £46.8bn.
The report found that money in ethical saving and investments rose from £19.3bn to £21bn. It also showed that there was a big rise in spending on renewable power generation, up from £51m to £248m – or 386 per cent. Sales of ‘green’ car sales up 9 per cent.
Reputations, integrity, fairness and sustainability clearly matter and increasingly people are demonstrating this with their buying choices. In the teeth of an economic crisis, there are some interesting lessons here for everyone.