Last week I had the most amazing opportunity to go and spend some time with a friend of Indigo’s, CHAS (Children’s Hospice Association Scotland), at their Robin House hospice.
The occasion was the facility’s 10th birthday celebration and the announcement of its renovation plans. The hospice in Balloch is one of two CHAS hospices which have been set up to support babies, children and young people who have life-shortening conditions, and their families, so that they can relax and enjoy some precious time together.
The hospice itself is set in the rolling hills of Dunbartonshire and sits overlooking the small town of Balloch. Each of its eight specially designed bedrooms open out onto the extensive garden and recreation areas which offer a wide range of activities all designed for multiple ability levels. There’s even a fully adaptable aqua therapy pool surrounded by glass panels looking out into the green space. It’s a really gorgeous place to see.
Whilst the very reason for the centre’s existence is heart-breaking at best, I am truly grateful that a place like this exists and even more so for the incredible number of staff and volunteers that keep it going.
Whilst I am fully aware of the organisation and the work it does, having previously spent time assisting its communications team, my eyes have been well and truly opened by this visit.
Like many of you I’m sure, I am well aware of the charity’s very well documented fundraising activity which appears on an almost daily basis across Scotland’s press, but being able to see what all that hard work actually helps provide was seriously moving.
Working in PR and newsrooms, the causes or clients we strive to promote become the key focus for our activity and it’s always inspiring to capture an insight into the wider things they do. It serves as a welcome reminder of the bigger picture we need to get out there.
Without the hard work of everyone involved in raising the profile and public awareness of organisations, such as CHAS’s Robin House hospice, many would not be able to continue with the vital services they provide and so it’s another amazing example of how important PR and reputation plays in the overall picture of a successful business.
Senior Account Manager