Indigo is a team of 11 communication specialists. The Senior Management Team consists of:

Jacqui Low, Executive Chairman

Jacqui Low is Executive Chairman of Edinburgh-based specialist communications company Indigo which she founded twenty-one years ago.

Jacqui has over 35 years’ experience in key roles across business, communications, media and politics, including her role as Scotland’s first ever female Special Advisor. Her speciality is strategic and tactical comms as well as crisis management.

As an experienced NED and Trustee, in recent years, she has held a number of board appointments, including vice-chairman of NHS 24 (she was one of the founding Directors) and two terms on the Council of CBI Scotland, as well as on the Court of The Merchant Company of Edinburgh. Jacqui has also been a Trustee of Lloyds TSB Foundation (now Corra Foundation) and a Director of St Mary’s Music School.

In 2015, Jacqui was appointed as a Director at Partick Thistle Football Club, becoming one of three women directors in the Scottish Premiership at that time and the first female to hold a boardroom position in the club’s 142-year history. In 2018, she became Chairman of the Board, one of a handful of women in the UK to hold such a position.

Jacqui is currently a strategic advisor to Weatherbys Private Bank and she is also Chairman of one of Scotland’s oldest charities seescape (formerly Fife Society for the Blind), a Fellow of the Royal Society of Arts and a member of MENSA.

Elaine McKean, Managing Director

Elaine McKean is Managing Director at Indigo and has a proven track record in communications, with over 29 years’ strategic and hands-on media and public relations experience advising government ministers, parliamentarians, company boards, senior officials and CEOs.

She is also a Trustee of The Corra Foundation.

Elaine delivers successful campaigns utilising media relations, stakeholder engagement, internal communications, reputation management, social media, marketing and event planning. Her previous roles include supporting Health and Education Ministers at The Scottish Office, Scotland PR lead at Fleishman Hillard and running the press office at Greater Glasgow Health Board.

Elaine has extensive crisis management experience having liaised with the media during major incidents including the unexplained death of 18 drug users in Glasgow, the Lockerbie plane crash, the shooting incident at Dunblane, the explosion on Piper Alpha, the Ocean Odyssey platform fire and managing the media during Scotland’s prison riots.

Elizabeth Lambley, Director

Elizabeth Lambley is a director with Indigo. A strategic PR thinker with a creative approach, she has orchestrated campaigns to raise funds, change perceptions, generate profile and support business expansion. Since joining Indigo over 18 years ago, she has consistently earned the respect of clients, many of whom have remained loyal, long-term accounts with the company.
Prior to working with Indigo, Lizzy has held senior posts in both London and in Scotland, in-house and within the consultancy environment.

Nicki Sturzaker, Consultant

Nicki has over 20 years’ experience in PR working as a senior consultant in London and Scotland. She has a proven track record of managing a diverse range of clients, from large corporates to entrepreneurial start-ups. Nicki is a strategic thinker and uses insights to shape her creative approach. In addition to having senior media contacts, Nicki has a good understanding of what makes a strong story, as well as what is realistic and achievable. She has an extensive network of connections in Scotland and across the UK and believes in creating partnerships and collaborations to deliver new opportunities for clients.

Peter Smyth, Director of Public Affairs

As Director of Public Affairs at Indigo, Peter leads on delivery of the company’s public affairs and advocacy practice, giving clients the support they need to position themselves most effectively to deal with the issues that play out across the political, regulatory, business, community and policy-influencing spectrum.

He has shaped and guided a wide range of high profile public affairs accounts for leading business groups, pharma companies and global technology providers, while his campaigns for third sector clients have secured UK-wide recognition including the PR Week Awards (Runner-up 2014), the Communiqué Awards (Finalist 2014) and the Public Affairs Awards (Winner 2017).

Peter joined Indigo in 2011 from a public affairs and policy role at the Federation of Master Builders, the UK’s largest building trade association and before that he worked at Newsdirect, delivering bespoke parliamentary monitoring and intelligence to clients interested all things Holyrood-related.

A graduate of the University of St Andrews and the London School of Economics, he is a former member of the national advisory committee for the Boys’ Brigade in Scotland and currently serves on the board of trustees for CHAS, Scotland’s national children’s hospice service.

I work very closely with Indigo. We share ideas and share responsibility for the development and delivery of those ideas. I’ve seen enormous benefit from the relationship; Indigo keeps me connected to the wider world and together we have been very successful

– Liz Parker, Marketing Lead, Accenture Scotland

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