Media Relations

To maximise the impact of the key messages to your target audiences, whether business-to-business or the public at large, the quickest and most efficient way is use the media.

Whether a rolling programme of work or a project-based campaign, Indigo offers down-to-earth advice and practical assistance in all things media-related.

This includes, amongst other things, creating media relations strategies; writing press releases, briefings, articles and speeches; handling all media enquiries; preparing clients for interviews; organising media events; and identifying key journalists and creating tailored media databases.

Successful media relations comes from the ability to generate stories over a long period of time and knowing where to place them for maximum effect. The key to translating this into coverage lies in understanding what the journalists want - and how they want that information presented to them. That's where we can help, with a proven track record in the coverage we've achieved.