Guiding principles

These were first identified when Indigo was set up in 1998. From time-to-time, we think about changing them.

But this isn’t a marketing exercise, that changes to suit the current trend – these principles form the basis of all we do and how we behave. So they are here to stay:

Client First: We take time to learn about your business, the environment it operates in and the challenges/ opportunities it faces. Only by doing this can we provide the best communications support

Honesty: We don’t promise what cannot be delivered – we will always advise to the best of our ability so that clients can achieve their objectives

Financial Responsibility: No retainers, no mark-ups and no handling fees. Just transparent invoicing and expenses charged at cost. Simple.

Integrity: We always say what we mean and mean what we say. Indigo works to high standards of ethical behaviour and we won’t compromise our personal integrity or that of our clients.

Pride in our Work: We are proud of our achievements and always work to the highest of professional standards.

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