If faced with two companies offering similar services or products and offering similar outcomes, how would you choose? Being honest, you'd go with the people you felt understood what you were trying to achieve, could deliver what you needed - and that you would enjoy working with. People buy people.
Apart from being a likeable bunch of people, we are straight-talking professionals, who deliver. No false promises, no need to prod us into action. Clients rely on us to provide intelligent communications, where we think, then we act. For them.